Sunsilk

assignment: 

In spring of 2025, adworks participated in YoungOnes, a national student advertising competition! One of the many client briefs we took on was from Sunsilk. 
 

challenge:

The challenge presented was this: reinvent Sunsilk as a trendy, self-expressive haircare brand that resonates with Gen-Z.

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insight:

Our team discovered that Sunsilk is very much an international brand, without much of a presence in the United States. Their social media is fragmented across different affiliate accounts in order to target specific audiences. In general, the brand is meant to empower women and encourage them to be and achieve. Empowerment and authenticity are particularly valued among women, which places Sunsilk in a favorable position for a campaign that targets these feelings in their Gen-Z audience.

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creative development:

The campaign direction was very social media focused, with integrated graphics, both short-form and long-form videos, as well as a number of OOH prints to place the brand in as many locations to drive Gen-Z awareness as possible. Because when you embrace yourself, you can be anything.
 

team:

Solomon Riccio, Mohini Soor, Brielle Cohen, Carlie Hess, Shreena Garg, Mia Phielipp, Angelina Iontchev, Kaden Ho, Pranav Josyula, Abby Murphy, Avi Jain​

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agency partner:

Lavidge

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