duolingo 

assignment:

​In the spring of 2025, we participated in the Young Ones competition-a national student advertising challenge-where each team selected a client and fulfilled their respective briefs for the chance to move forward in the competition. One of the clients adworks worked with was duolingo!

 

challenge:

The brief was to get gen-z and millennial learners to pick up learning with duolingo by sending them unique "reminders" they not only love but want to share with their friends.​

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insight:

​Our team discovered that everyone has a desire to control when it comes to what they want in their lives, and that memory is a tool for control ​allowing individuals to actively access and reflect on past experiences to guide current decisions. Duolingo is an opportunity for one to be in control of one’s desired outcome, and these reminders can turn moments into core memories.

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creative development:

So we focused on travel and placed many of our creative deliverables in airports, where language and memories are the most prevalent. From fun stylized posters, to physical and online presences at different spaces around the world, we wanted Duolingo himself to also be a reminder for our audience to continue their learning so they could create more memories!​

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team:

​Denisse Ann Cargado, Nadia Shirey, Alivia Lochead, Akshara Sharma, Archisha Pamecha, Allie Kruk, Michelle Ivanova, Rucha Gadgil, Alejandra Lopez, Joelle Wecklein

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agency partner: 

​OH Partners

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