Jersey Mikes

assignment: 

Much like N!CK'S, the adworks spring 2026 semester consisted of multiple teams working on different briefs from the same client. While not all of our teams worked with Jersey Mike's, we did have three teams sharing their ideas that helped drive their solutions to the problems given.​

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challenge:

Since there were three teams, that meant three briefs. Those challenges were as follows: to grow Jersey Mike's share of Gen-Z/College students and customers and expand their social media, to create new and exciting LTOs (limited time offers) that will appeal to the younger Gen-Z audience, and to create a marketing campaign that highlights Jersey Mike's commitment to giving back and will increase awareness about their Day of Giving event.

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insight: 

While each team had nuanced takeaways that were aligned with their briefs, they all generally fell around the same core ideas: Gen-Z and young millennials care deeply about their local communities, social awareness, affordability, and most prominently, authenticity. Jersey Mike's already has a stake in many of these values, which made working together with these insights a lot of creative fun!​

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creative development:

The creative development of each team centered around one main idea: how can we bring Jersey Mike's younger audience to the table? As such, there's a huge focus on social media, from influencer deals, to a complete social media makeover, to highlighting local communities and employees online, our teams delivered on their promise of capturing Gen-Z's attention.

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teams:

JM1: Ashley Kommyatti, Laasya Palla, Rucha Gadgil, Havish Premkumar, Nyla Swidher, Ines Lopez, Lexi Gnakadja

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JM2: Quinn Darr, Ariyal Jain, Juliana Morrow, Luz Campos, Aubrie McMilllan, MacKenzie Warren, Gaige Geraci, Jaslynn Pino

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JM3: Megan McComb, Mia Phielipp, Pranav Josyula, Sofia Pastrana, Mariah Brown, Zavien Floyd, Marian Reyes

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agency partners:

Scott Kaufman, Lavidge, McKinney

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