N!CK'S

assignment: 

​In the fall of 2025, adworks teams all collectively worked on a number of briefs from a singular client: N!CK'S. The goal was simple: how could our teams work together to create and bring different solutions to problems under the same brand identity? ​

​

challenge:

There were multiple briefs, and a few of them were as follows: How can we promote N!CK'S on TikTok as a proper competitor? How can we capture shopper attention at Target and turn attention into conversion? How do we promote our new candy line as a better-for-you alternative? How can we grow our campus ambassador program?

​

insight:

While there were a number of insights collected from each of our five teams, many of them aligned with each other. The most relevant insight was: both Gen-Z and Millennials value and seek out authenticity, nostalgia, and healthy alternatives that are sustainable and transparent. All of which could be fulfilled through the N!CK'S brand, and was part of the focus when building out each campaign.​​

​

creative development:

Each individual team's creative development differed, but the core of the brand was kept: fun, cheeky, and unafraid to connect with their audience! From fun online skits, to flirty captions and photos, to healthy and nostalgia focused events and flavors, the creativity from each team was built from the brand.​

​

team:

All active adworks members in Fall 2025. ​​

​

agency partners:

​LT, McKinney, OH Partners, Off Madison Ave, Lavidge​